Rotorua to grace international fashion pages
23 February 2014
Rotorua will soon be gracing the pages of an international fashion magazine as the setting for a cover girl and socialite.
Destination Rotorua Marketing (DRM) and Tourism New Zealand collaborated on an Indonesian press trip that saw iconic Rotorua tourism operators used as a backdrop for photo shoots and a travel article for internationally renowned model Mesty Ariotedjo this week.
Rotorua was one of the New Zealand destinations visited by Harper's BAZAAR Indonesia - a high-end fashion and lifestyle magazine focusing on beauty, culture, art, architecture and glamorous lifestyles.
DRM general manager Oscar Nathan says it's fitting the group choose to travel to Rotorua as the region is renowned for its breath taking landscapes and natural attractions unlike anywhere in the world.
While in Rotorua the fashion shoot visited Skyline Rotorua, Rotorua Canopy Tours, OGO, Te Puia|NZMACI, the Whakarewarewa Forest, Hells Gate and Wai-o-Tapu Thermal Valley and stopped to experience each location and use it as a backdrop for a photo shoot.
Tourism New Zealand Director Trade, PR and Major Events, Justin Watson, says the activity supports the organisation's work to raise awareness of New Zealand, to stimulate demand and drive arrivals from emerging markets like Indonesia.
Securing media and talent, such as Harper's BAZAAR Indonesia and popular Indonesian model Mesty Ariotedjo, through our International Media Programme is fantastic, with the resulting coverage supporting our marketing activity.
Our research tells us that New Zealand's stunning landscapes and natural attractions are key interests for Indonesian travellers. Using Rotorua's numerous picturesque locations as the back-drop for the fashion shoot offers a unique view of our country - which is sure to drive potential visitors desire to visit themselves.
Skyline sales and marketing manager David Blackmore says Skyline was an obvious choice as an iconic Rotorua tourism attraction and photo shoot location.
The high profile nature of Harper's BAZAAR Indonesia made this a great opportunity to be involved with. The views of Rotorua from Skyline are fantastic and will make a great backdrop for the photo shoot and will be a great advertisement for Rotorua.
Harper's BAZAAR Indonesia were in Rotorua from February 18 - 21.