Rotorua TV commercials to be screened next week
Filming of Rotorua TV commercial.
Rotorua's first television commercial campaign in more than a decade will go to air next week, challenging out-of-date perceptions of the city and encouraging Kiwis to rediscover the district's hidden gems.
RDC's Destination Rotorua Marketing (DRM) general manager, Oscar Nathan, says the commercials are a refreshing and honest depiction of Rotorua and capture the true essence of the city's secrets.
We're on a journey to re-engage with our domestic audience and attract Aucklanders in particular, to rediscover and reconnect with Rotorua, says Mr Nathan.
Research revealed domestic visitors to Rotorua were drawn by nature-based activities - such as the picturesque lakes, forests, mountain bike trails and geothermal hot pools - just as much as traditional tourism attractions.
The television commercials are part of our Famously Rotorua three-year campaign aimed at showcasing the diversity Rotorua has on offer to the domestic market. The integrated campaign includes social media, public relations, digital, billboards and a new-look website www.rotoruanz.com.
Check out the 60 second television commercial on Monday (30 September) when it screens during the first ad break on TV3 news at 6.20pm.