'What are the boys up to now?' campaign
The idea for Events & Venues' sales and marketing team's latest efforts to promote their venues came from regularly being asked "what are you boys doing now?"
It has developed into a campaign everyone is talking about and many are keen to get on board.
The 'What are the boys up to?' campaign is a series of advertisements featuring suit-clad Events & Venues sales and marketing manager Brett Jeffery and sales representative Warren Harvey partaking of activities conference delegates can enjoy in Rotorua.
Brett says it's all about getting conferences to Rotorua, getting our target customers talking about us, and putting our venues at the forefront when they're thinking about where to host their next conference.
We wanted to do something different and the campaign is a bit quirky and fun. The response has been brilliant - we've never had so much feedback.
"People keep suggesting what we should do next. It's definitely getting people's attention and that's great for Events & Venues and as a spin-off for Rotorua."