Key Strengths

The region is defined by a unique volcanic landscape characterised by our lakes, mountains and geothermal features

Develop a holistic approach to environmental sustainability of the region

Expanses of forest and farmlands create our vistas

Develop innovative and environmentally sustainable land uses to enhance productive value and our environment

Diverse natural areas support many rare plants and animals

Establish key environmental enhancement projects

Outdoor adventures are on our doorstep

Improve access and sustainability of our natural environment

We are the heart of Te Arawa in NZ

Make our culture more visible and accessible through design and making our stories visible

We have a long history of sharing our unique place - manaakitanga

Establish the district as a centre of Māori story telling

We are a centre of Māori learning and contemporary design and art

Support events and festivals that enhance the district's identity and reputation

It's easy to live here and easy to get around

Improve quality and choice of homes to meet needs or lifestyles

We feel a sense of community around the lakes, in the villages, and in our suburbs

Strengthen vibrancy of our city, suburbs and villages

We have a sense of wellbeing from our lakes, forests and geothermal pools

Improve the health and wellbeing of those most at need in our community

We have lifestyle choices available for everyone

Extend quality and depth of recreation facilities

We have a diverse economy

Develop infrastructure, land and people to support a diverse and sustainably growing community

We are the birthplace of NZ Tourism

Grow the value of tourism to Rotorua

We benefit from our upper North Island location and proximity to the Port of Tauranga

Improve connections by road and air

We are a centre for forestry science and industry

Become a centre of excellence for forestry science and innovation