Number of visitor nights and visitor expenditure
Number of visitors to Rotorua i-Site
Purpose of indicator
Current information and trend
As shown in figure 2, at any one time Rotorua’s population consists of between 13% and 14% visitors. Most of these visitors are from domestic origins and stay an average of 2.3 nights. International visitors stay an average of 2.1 nights. Almost 80% of Rotorua’s visitors travel here for a holiday, while approximately 10% visit friends and relatives (Rotorua Regional Monitor 2011). In 2011 almost 75% of international visitors came to Rotorua to see geothermal attractions, and 42% to experience geothermal hot pools (Destination Rotorua Marketing, 2011). The top three most important expectations of visitors were to experience Rotorua’s beautiful scenery (45%), to be a relaxing place to visit (37%), and to have adventure and excitement (28%). In 2011, 25% of visitors surveyed attended a Maori cultural experience (Rotorua Regional Monitor 2011).
Source: Statistics New Zealand, 2011 and Ministry of Economic Development, 2011
Note: updated figures to 2012 were not available at the time of writing
Source: Rotorua i-Site, 2011