The Rotorua Transport Demand Management strategy was adopted by Council in 2008. The strategy is about providing people with options for travel that reduce reliance on the inefficient use of motor vehicles and the need to construct more roads. There are five key areas of focus:
- Passenger Transport
- Travel Behaviour Change
- Walking and Cycling
Each of these areas has specific action items that will enhance the growth and development of Rotorua.
1. Passenger Transport Actions
- In conjunction with EBoP, plan and construct the CBD Passenger Transport Terminal in 2010-2013.
- Improve bus reliability, frequency and performance in partnership with EBoP by implementing bus priority measures, where feasible.
- Build bus shelters to make it safer and more comfortable for passengers.
- Establish more bus stops in the CBD to make it easier to use buses.
- Work with EBoP to promote passenger transport.
- Coordinate with EBoP to establish a CBD circular bus route, which will provide transport for people to ‘Park N Ride’ to CBD.
2. Policy Actions
- Providing guidance to developers when assessing transportation effects of developments.
- Writing guidelines into the District Plan on how the effects are to be assessed.
- Providing incentives for a reduction in on-site parking where TDM measures are implemented, eg. travel plans, cycle parking, showers, etc.
- Requiring residential developments to use TDM principles including requiring cycle and pedestrian linkages where appropriate.
- Developing bylaws/policies to enable all parking revenue to be used for TDM activities.
- Promotion of a district Walking Strategy.
3. Parking Actions
- Require paid all day parking in the CBD
- Establish a CBD Parking Zone to enable improved management of carparks.
- Develop a signage policy to direct visitors to these carparks.
- Establish dedicated campervan parking.
- Establish a CBD Parking Zone Management Plan, including Government Gardens.
4. Travel Behaviour Change
- Develop a traveller information system on the internet to assist tourists and visitors to get around Rotorua.
- Assist schools to develop School Travel Plans to improve safety at school gates, reduce congestion and promote healthy living.
- Coordinate spending on walking and cycling, developing new routes for commuting, off-road where feasible.
5. Walking and Cycling Actions
- Integrated walking and cycling strategies.
- Coordinate recreation and transport spending on walking and cycling.
- Develop education campaigns aligned with national events.
- Require the provision of a high standard of cycle and pedestrian facilities.
- Inform the community and developers about ways to contribute.