What is the Mudtopia mud festival?
How did this event come about?
In December 2015 Council's Strategy, Policy and Finance Committee received a business case on a proposed mud festival and approved the event, subject to confirming government investment. The Council agreed to "underwrite" the event up to $500,000 with the mayor and chief executive authorised to negotiate the value and term.
The event was projected to break even in each of the first five years but was noted all revenue streams have risk, hence the need for the underwrite commitment.
Extensive independent feasibility work was carried out with the support of the Ministry of Business, Innovation and Employment. Consultation was carried out with the community, tourism sector and iwi and was followed up with a comprehensive business plan.
Conservative estimates of market demand indicated the Rotorua festival could attract between 9500 and 21,600 attendees over the first five years and could have a $5m economic impact in year one, growing to $10m by year five.
On the strength of this work, New Zealand Major Events Development Fund agreed to invest and Council committed to owning and underwriting the event.
What is the expected value of this event?
How is the festival being funded?
How much has been spent to this point?
What was the memorandum the mayor signed while in Boryeong?
How does the partnership work?
What are the details about the Boryeong mud powder that is to be imported?
Who is paying for the mud powder?
Why can't you just use local mud?
Will Council buy more mud powder if the 5 tonnes runs out?
Are there any biosecurity risks associated with the imported mud?
Who made the decision to buy the mud?