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Rotorua has long been an iconic tourism destination for both New Zealand travellers and international visitors. It is known for its beautiful lakes, spectacular geothermal attractions, stunning scenery, and its warm and friendly people. Rotorua is renowned for its welcoming hospitality - often referred to as the traditional spirit of 'manaakitanga.'
Located in the central North Island Rotorua is well connected to the rest of New Zealand and the world through a network of air, road and rail links. The city is less than 3 hours drive from Auckland (234 km), New Zealand's largest population centre with 1.25 million people, and 457 kms from the country’s capital, Wellington.
Nearly a half of New Zealand’s population live within 300 kms of Rotorua making it an ideal location to live, an easy-to-get-to vacation destination, and an increasingly popular location for conventions, and major sports, cultural and entertainment events.
Rotorua Lakes District and Bay of Plenty Region have plenty of quality activities to suit everyone from adventure, excitement, fun and entertainment, to just enjoying a relaxing lifestyle.
Five State Highways - 5, 30, 33, 36 and 38 - converge in Rotorua. These highways are a vital part of New Zealand's road transport network and they form a link between the city and the rest of the country.
Rotorua’s airport is one of the busiest domestic terminals in the country.
Within easy driving distance of Rotorua are the university city of Hamilton, and the coastal city of Tauranga where New Zealand's largest export port is located, an important link in New Zealand's growing international trade.
The Maori people of Te Arawa were the original occupants of Rotorua, settling around the coast, the lakes, forests and geothermal areas.
European settlers established in Rotorua in the 1830s.
Rotorua lies largely within the Bay of Plenty Region and partly within the Waikato Region. With an estimated population count of 68,400, Rotorua ranks 12th of New Zealand’s 67 districts.
The district is centred around a thriving urban area on the southern shore of Lake Rotorua, and extends to include a substantial rural area as well as lakeside communities.
Rotorua is a bicultural district with an increasingly multicultural population.
The local environment encompasses 14 lakes, active geothermal areas, and considerable public open space. Rotorua has an increasingly broad industry base that includes tourism, agriculture, forestry, retail, manufacturing, business services, social services and education.