Key Strengths

The Rotorua Way has established what’s special about this place, identifying the district’s strengths and setting out opportunities that will help build on those.

Active environment - Rotorua - He Marae Areare

The region is defined by a unique volcanic landscape characterised by our lakes, mountains and geothermal featuresDevelop a holistic approach to environmental sustainability of the region
Expanses of forest and farmlands create our vistasDevelop innovative and environmentally sustainable land uses to enhance productive value and our environment
Diverse natural areas support many rare plants and animalsEstablish key environmental enhancement projects
Outdoor adventures are on our doorstepImprove access and sustainability of our natural environment

Strong culture - Rotorua - He Puna Ahurea

We are the heart of Te Arawa in NZMake our culture more visible and accessible through design and making our stories visible
We have a long history of sharing our unique place - manaakitangaEstablish the district as a centre of Māori story telling
We are a centre of Māori learning and contemporary design and artSupport events and festivals that enhance the district's identity and reputation

Easy lifestyle - Rotorua Mauritau

Strengths Opportunities
It’s easy to live here and easy to get aroundImprove quality and choice of homes to meet needs or lifestyles

We feel a sense of community around the lakes, in the villages, and in our suburbs

Strengthen vibrancy of our city, suburbs and villages

We have a sense of wellbeing from our lakes, forests and geothermal pools
Improve the health and wellbeing of those most at need in our community
We have lifestyle choices available for everyone
Extend quality and depth of recreation facilities

Diverse opportunities - Rotorua Ararau

We have a diverse economyDevelop infrastructure, land and people to support a diverse and sustainably growing community
We are the birthplace of NZ TourismGrow the value of tourism to Rotorua
We benefit from our upper North Island location and proximity to the Port of TaurangaImprove connections by road and air
We are a centre for forestry science and industry

Become a centre of excellence for forestry science and innovation

Page reviewed: 04 Dec 2017 1:58pm