On the Agenda


13 September 2017

A draft Rotorua Visitor Economy Strategy will be considered by the Strategy, Policy and Finance Committee during its monthly hui (meeting) tomorrow [Rāpare/Thursday]..

The Rotorua strategy is one of four sub-regional tourism strategies within a Bay of Plenty framework aimed at supporting ongoing collaboration.

A Bay of Plenty regional growth action plan launched in 2015 identified nine key areas for development (agribusiness, aquaculture, education and skills, forestry and wood processing, geothermal, horticulture, Maori land utilisation, visitor economy and water management).

It was subsequently agreed four sub-regional (Rotorua, Taupo, Eastern Bay, and Western Bay) visitor economy strategies would be developed along with an overall framework to support ongoing collaboration, report to the Strategy, Policy and Finance committee explains.

The strategies have a strong focus on critical infrastructure required to sustain tourism growth and enhance visitor experience, the report says.

The Rotorua Visitor Strategy sits within the broader Rotorua 2030 framework with the four key areas of strength identified in The Rotorua Way, the refresh of the 2030 vision (active environment, strong culture, easy lifestyle, diverse opportunities), guiding the identification of priorities within the strategy.

The overall strategy is increasing value, as opposed to volume, of tourism to the local economy and identifies three key areas of focus:

  • Destination infrastructure - Lifting the quality of infrastructure
  • Network and connectivity - Making it easier for visitors to get to and around Rotorua
  • Capability – deepening the cultural experience, supporting Te Arawa investment and lifting capability of staff and tourism leadership.

The focus on infrastructure reflects the change of focus from destination marketing to destination management, the report says.

The strategy has had input from Destination Rotorua, the local tourism sector, iwi and the Economic Development Advisory Group.

The strategy makes no funding commitments beyond existing budgets with delivery to be progressed through Council governance processes with its airport and economic development CCOs, through the next Long-term Plan and through identifying opportunities for Central Government funding.

Go to p23 of the Strategy, Policy & Finance Committee agenda for the full report on this matter.

New community board member to be welcomed

Elected members will welcome new Rotorua Rural Community Board member Bryce Heard at the beginning of the Strategy, Policy and Finance Committee hui (meeting).

Having been elected unopposed to the rural board following a by-election to fill a vacancy, Mr Heard will make written and oral declarations to fulfil his electoral responsibilities.

The declarations are required under the Local Government Act 2002 and the Local Government Official Information and Meetings Act 1987.

Go to p20 of the Strategy, Policy & Finance Committee agenda for the report on this matter, which includes the declarations Mr Heard will make.

Approval sought to consult on draft Spatial Plan

The Strategy, Policy and Finance Committee will be asked to recommend to full Council that it approve a draft Rotorua Spatial Plan for formal public consultation.

Council has conducted pre-draft consultation for the development of the draft plan.

Once finalised, the Rotorua spatial plan will provide the blueprint for how Rotorua will grow in future – where development should go, what type of development and how much.

It is proposed that submissions open 9 October and close 17 November with hearings in early December and deliberations and adoption of the finalised spatial plan in late February next year.

See p 54 of the Strategy, Policy & Finance Committee agenda for the full report on this matter.


Tomorrrow’s hui will be held in the Council Chamber from 9.30am and is open to the public. It will be livestreamed

Livestreaming, the committee agenda and presentations can be accessed HERE on Council’s website www.rotorualakescouncil.nz






Page reviewed: 18 Nov 2017 8:45pm